Maternal problem in Australia Essay Example | Topics and Well Written Essays - 1250 words

Maternal problem in Australia - Essay Example Only Sweden (4.6) and Italy (3.9) are ahead of Australia in maternal care (Rogers, 2010). At the same time, the Department of health Australia (2015) says that smoking, alcoholism and drug use during pregnancy is common in Australia. It should be noted that smoking, alcoholism and drug use during pregnancy would cause immense harm to the physical and mental health of the mother and the child before and after its birth even though these habits may cause fewer threats to the life of the mother. In short, even though the death rates among the pregnant mothers due to maternal problems in Australia is less, crazy behaviors during pregnancy are causing problems to the newly born children in Australia As per the views of the Australian government: Department of Foreign Affairs and Trade (2013), Australia helps and advices developing and underdeveloped countries such as Asian and African countries in saving the lives of children, mother and pregnant women. In other words, Australia is currently giving tips to save the life of mothers and infants in the developing world. In fact they have the rights to do so since maternal problems in Australia is comparatively less and Australia has developed several innovative mechanisms to counter the problems during maternal life. At the same time, Perlen et al. (2013) conducted a study in Australia and concluded that many of the pregnant women in Australia are facing physical as well as mental problems. Perlen et al found that nine per cent of pregnant women (131/1500) had clinical depression in early pregnancy. As per their findings, the most commonly occurring problems during pregnancy are: exhaustion (86.9%) followed by morning sickness (64 .3%), back pain (45.6%), constipation (43.5%) and severe headaches or migraines (29.5%) The above findings are not much surprising considering the fact that a lot of pregnant women in Australia are smokers, alcohol users and drugs users.

How does advertising treat convenience as necessity Research Paper

How does advertising treat convenience as necessity - Research Paper Example The major part of the revenue put aside for marketing is spent on popularizing the product through mass media ads. Print media ads and TV channel ads have emerged into internet and mobile ads in the past decade. Most of these commercials are created by extremely creative people, who are capable of creating non existing desires. Men have lived on this earth for millions of years. But, only after the advent of advertisements did he realize he cannot live without credit cards. Purpose of the study The purpose of this study is to analyze the subliminal messages some of the famous commercials give out. Our aim is to create awareness among the users about the dangers of uncontrolled consumerism. What seems like a simple pleasure might be a poisonous inject into the strong economic root of a country. And the most disturbing part is the governments, citizens and the entrepreneurs extend their full fledged support to this making convenience a necessity advertising policy, without any idea of the future consequences. Companies spend millions of dollars every year on such ads instead of improving the quality of their products and the lifestyle of their workmen. Even great companies which followed this strategy like Nokia have come to a standstill point where they don’t have any more to spend. They are trying hard to come out of debt now, wondering why they wasted so many millions on commercials instead of paying their debt interests on time. With problems galore, can Middle East survive another â€Å"catch bee with vinegar† type attack on its culture and economy? Literature Review Consumerism is a single word. When we analyze the roots of this practice, it reaches back to colonialism and the post world war period. Whether we like to agree or... This essay "How does advertising treat convenience as necessity?" outlines in detail how such a trance is created through visual media in an exceptional way, taking the Middle East Media as background. People who grew up in the Middle East will never forget the NIDO commercial with the tagline â€Å"NIDO - For The Golden Growing Years†. The divine mother-son sentiment was captured wonderfully in that half a minute commercial. However, the subliminal message it portrays is questionable. A luxurious milk supplement is shown as an important object of necessity which accompanies the child throughout its growth. What do such ads do? They inspire a mother to feed the baby with this product instead of the normal cow’s milk, a much cheaper and healthier product. Similarly there is the famous Close up ad featuring lemon and mint as two characters. The beauty and comical nature of the advertisement is mind blowing. The humorous romance ends with the note â€Å"love is sweet but Close up is sweeter†. This advertisement is every person’s heartthrob. The way it is portrayed lightens our mind, no matter how tensed we are. Again the subliminal message the ad portrays is the best example of how the advertising field transforms a simple paste into something as necessary as love. One Zain telecoms recent ad, features people from different countries of the Middle East like Egypt, Lebanon, Arabia and Dubai. The visuals are stunning, captured in HD camera showing the actions of various people in slow motion.